PUSH for Women's Health

On May 28, 2025 — the International Day of Action for Women’s Health — the PUSH Campaign brought together global changemakers for a powerful virtual event that placed midwives at the heart of the conversation on women’s health.

PUSH moderates the first panel of civil society advocates at the Human Reproduction Program’s Policy and Coordination Committee bringing together together a diverse range of grassroots leaders and advocates to underscore a message that cannot be ignored: Civil society is a lifeline to delivering sexual and reproductive health and rights.

This spring ICM and partners launched the Midwifery Accelerator. We have been busy advocating for midwives and midwifery models of care alongside our partners and fellow woman-centred care champions from #CPD58 in New York to #WHA78 in Geneva!

PUSH remains bold, unapologetic, and driven by purpose—but it now carries a deeper visual identity. While the design style remains recognisably PUSH, the campaign’s colours have been refreshed to better reflect the values of feminism that sit at the heart of the movement.

The Commission on the Status of Women (CSW) is the world’s largest gathering dedicated to advancing gender equality and women's rights. This year’s session, CSW69, broke records with an unprecedented number of attendees and events. One of those events was the kickoff of the second phase of the PUSH Campaign, which featured the powerful statement that midwives are essential to achieving gender equality.

PUSH is kicking off its next phase at the 69th Commission on the Status of Women (CSW69) in New York, the world’s largest gathering of gender equality advocates.

We connected with Arpan Patel from New York Cares, to discuss the intricate connection between climate events and sexual and reproductive health and rights (SRHR). 

Nepalese midwife providing 15+ medical abortions each month exemplifies investment case for midwives as essential in advancing gender equality.

This Pride Month, we speak to PUSH Graphic Designer Ky Walker about what Pride means to them and how the reproductive healthcare space can better support LGBTQIA+ individuals and families.

In our latest blog post, we highlight 7 experts you should follow to stay up to date on maternal health. Their expertise spans various aspects of maternal health, including the benefits of the midwife-led model of care, trans and non-binary inclusion in fertility and pregnancy care and sexual and reproductive health policy.

Notes on our new Governance Structure from ICM Chief Executive, Dr. Sally Pairman

Have you heard of the term doula before, but are unsure of what it means? Do you know the difference between obstetrics and gynaecology? Are you interested in receiving care from a midwife but are unsure of what this care would look like?

We’re amplifying seven journalists and publications covering maternal health and gender equality.

In recognition of World Breastfeeding Week and our campaign efforts to underscore the full spectrum of sexual and reproductive care midwives provide, we spoke with Marley Hall – a UK-based midwife and the author of Midwife Marley's Guide For Everyone: Pregnancy, Birth and the 4th Trimester.

Neha Mankani investigates communal ownership of women's bodies in the wake of Roe v. Wade.

So, where do we go from here? And what is the role of a midwife in upholding and providing safe abortion care?

We’re excited today to be introducing our two new amazing regional advocacy and community support coordinators and we’re delighted to introduce them to you today and tell you a little bit about their role in the PUSH campaign.