For Midwives


About push campaign

The evidence is in: Midwives are critical to improving sexual and reproductive health access and outcomes, reducing maternal mortality, and saving newborn lives. They delivered us, now let’s deliver for them.

PUSH is a decade-long global movement for women and the midwives who protect and uphold their rights and bodily autonomy.

PUSH will accelerate progress on reducing maternal and neonatal mortality, advance SRHR, address key barriers to women’s leadership in the global health workforce, and shift underlying gender norms that undervalue women’s rights, lives, and work.

The Ambitious goals will work towards

Averting 67% of maternal deaths
Saving 1.37 million lives per year
Reducing abortions by 15 million

Push Campaign goals:


How it will Work

1. Engage traditional and non traditional donors

  • Crowd in and mobilize traditional and non-traditional donors working on SDG 3 and SDG 5.
  • Elevate and align midwifery in donor funding priorities.
  • Elevate the importance of midwifery in multilateral spaces.

2. Target policy advocacy in key geographies supported by local comms

  • Advance midwifery in key geographies, through advocacy on national level policies, funding priorities, and practices.
  • Bring together key partners nationally and globally to align on goals and work plans.

3. Global Communications Campaign

  • Shift public perceptions of gender, racial norms, and stereotypes around midwifery, framing it as a women’s and human rights issue.
  • Increase public support for midwives from women.
  • Engage women and men as allies and influencers.

Join Us

Join the global movement to strengthen the future of humanity by strengthening midwife-led care.

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