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Everyone has a role to play in advancing woman-centred care (WCC), and everyone is welcome in the PUSH Campaign. Whether you're an individual advocate, a grassroots organiser, a policymaker, or a funder, you can help drive change!
We've designed four levels of engagement—Advocate, Campaigner, Collaborator, and Investor—so that anyone, from individuals to organisations, can find their place in the movement. Each tier offers unique opportunities to raise awareness, influence policy, and mobilise resources to strengthen midwifery and ensure WCC is the standard of care worldwide.
Joining PUSH is more than just signing up—it comes with a commitment to the movement. Each tier outlines specific actions to drive real impact, whether it's amplifying the message, organising advocacy efforts, co-creating campaign materials, or funding sustainable solutions. By engaging with PUSH, you contribute to a growing global coalition working to transform healthcare for women.
Your commitment to the campaign will be through 2026, when the next stage of the movement begins, and you can reassess your engagement. Together, we can PUSH for a future where every woman’s voice shapes her care.
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To formalise your role in the campaign, you must sign the PUSH Pledge. Signing the pledge confirms your commitment to WCC and subscribes you to our newsletter, keeping you informed about advocacy opportunities, campaign updates, and ways to get involved.
After signing, you will receive all campaign assets and detailed next steps, including specific actions aligned with your engagement level.
Scroll down to find the type of Woman-Centred Care Champion that best suits you and start taking action today.
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The PUSH Campaign is raising awareness about midwives and mainstreaming woman-centred care (WCC). We welcome WCC Champions to share their stories and experiences for a chance to be featured on PUSH communications channels.
Whether you are not ready to become a formal part of the movement yet or have already submitted your involvement and are waiting for a response, we want to hear from you. Your story matters, and sharing it helps strengthen the movement for woman-centred care.
Individuals: Tell us about your experience with WCC, midwifery care, or why and how you PUSH for WCC and midwives. Stories can be submitted as long form written content, quotes, videos for social media, or blog-style reflections.
Organisations: Share case studies and resources, long form written content, quotes, or videos that highlight the role of midwives in your advocacy efforts, promote WCC, or showcase your commitment to midwives as WCC champions. If selected, your content will be co-branded with the PUSH Campaign.
